You've responded to your customers' e-commerce demands. You've built a user-friendly website; joined the Ariba Network. Good. But you know it takes more than a "build it and they will buy" mentality to drive online sales. You need to generate demand by differentiating yourself, demonstrating responsiveness, and showcasing your collaborative capabilities. So, where do you start?
With Ariba Sales and Marketing Programs, that's where.
Think of online capability as a continuum. Wherever your company lies on it – from novice to adept – Ariba offers a program to broaden your capability and reach. We're talking new networking opportunities, marketing tactics, and consulting services – tailored to your position on that continuum. Take advantage of online marketing tactics, customer matching services, Ariba Ready designations, sponsorship opportunities, and regional events, including Ariba LIVE – the leading business commerce event for anyone engaged in buying, selling, or managing cash.
Enhance your marketing mix with Ariba, and watch your online commerce initiative drive awareness, demand, and that all-important incremental revenue.
Learn how you can...
Gain access to qualified decision makers.
Networking isn't just about knowing a lot of people. It's about having access to the right people at the right time. Within Ariba's network of more than 300,000 trading partners – including half of the Global 2000 – are thousands of decision makers actively engaged in procurement and sourcing activities. Network with high-level buyers in the Ariba user community who already use Ariba's P2P and financial solutions. You might also be interested in sponsorship and speaking opportunities at Ariba LIVE, where many attendees are director-level or above.
Generate demand for your offerings.
Buyers say that when they're ready, they'll find you. So take time now to drum up awareness and demand for your offerings. Here are some of the ways we help you do it: Targeted marketing to more than 35,000 procurement executives at companies already using Ariba to purchase goods and services. Customized banner ads on Ariba SupplyWatch, our quarterly category trend newsletter that's distributed to said executives. Promotion of your company on Ariba.com to elevate visibility of you company as a vendor of choice. Event and trade show participation. And more.
Increase your share-of-wallet.
Expanding customer accounts with additional products and services can be hard. Ariba Sales and Marketing Programs make it easier. Start with buyer-relationship matching services to find Ariba Network customers who are already doing business with you offline. Then implement tactics to encourage their e-commerce business. You can generate maximum exposure for your business by providing pre-enabled catalog content and making it easier for your customers to place more online orders – instantly. Our consultants can help you employ best practices for optimizing Ariba PunchOut catalogs and maximizing up-sell and cross-sell opportunities.
Differentiate for competitive advantage.
In a global economy, there always seems to be another competitor who challenges your ability to differentiate your products, services, and capabilities in the marketplace. Meet those challenges head on with Ariba. The Ariba Network is the global standard for cloud-based buying, selling, and cash management. Securing the preferred Ariba Ready designation puts you head and shoulders above the crowd. Designations like Ariba Ready PunchOut and Ariba Ready cXML validate your B2B e-commerce capabilities and assure prospects they can count on excellent experiences when doing business with you.
To further help you grow your business through collaborative e-commerce initiatives, Ariba Sales and Marketing Programs provide annual business reviews. Each one is another opportunity to work with Ariba experts to overcome any challenges you might face as you attract customers through your electronic B2B infrastructure. For more details about each level of Ariba Sales and Marketing Programs, click here.
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